I've had my fair share of an education about logo design this past year. One thing I learned is that it is a great skill to identify good design vs. bad design. I was taking the F train from Herald Square when I noticed the Manhattan Mall logo. To an untrained eye, it looks like a meaningless "squiggle". However, that "squiggle" incorporates the two "M"'s for Manhattan Mall. For me, it also evokes the image of the bridges that connect Manhattan to the other boroughs.
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