As part of the final project for New Media Web Design for the semester, I have to write an essay profiling the background, work, and creative perspective of a recognized design studio creating award-winning web or interactive design work. The list we could choose from was Funny Garbage, Robert Greenberg Associates (RGA), Antenna Design, and Joshua Davis.
The following is proof about how the layout of your website can make or break whether you are offered certain opportunities, or whether a graduating senior will write an essay about you as a final project.
Funny Garbage -big text – REALLY big text – and crazy animations going everywhere. It may be the Red Bull I drank at 1 am, but I’m growing anxious at the rapid movement.
R/GA – Oh, I see you are opening a Singapore Office. Everyone is doing work in Singapore nowadays. I see you like to use Helvetica. Everyone likes to use Helvetica Nowadays. Oh, wow, you’ve won a whole mess of awards. You are also black, white, and red all over.
Antenna Design – You demand for me to get Flash 6. My 4-year-old IBM can’t handle it. Yes, I know, I’m not a full-fledged Mac user yet. Why do you have to take such a low blow considering we just met? I’m done with you.
Joshua Davis – At first glance, I see you laid out your site in a grid patter similar to Evan Roth. Great minds think alike? Oh, and your studio is based in Mineola? You show images of your work right away, which I see mostly involve pleasant looking designs, some of which are in soothing kaleidoscope-like patterns.
Joshua Davis, in the spirit of Pokemon, I choose you for my paper topic.
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