Monday, September 14, 2009

Sketches for Logo














The idea was to combine something structural with something organic, tying into the concept of interior landscaping - bringing nature into urban environments. This entry also introduces the invented name of the product - KASAN - a combination of the Japanese word "sanso" (oxygen), and the German word "kabe" (wall). The name also suggests the Spanish word for "house" - casa. The process of deciding on the name involved me furiously rearranging words, then my professor walking over, pointing at "kasan" and said "that's it."

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